are you prepared to be?
I got a kick out of this Cessna ad. Namely because I was trying to estimate the number of people who come across the ad, stop to read it and are actually in a position to purchase a business jet. Then I started thinking about how it's identical to any number of chest pounding, adrenaline pumping Nike ads, except it's for... CEOs. The corporate world is brutal, Cessna will help you kick ass, take names and be all visionary and shit. All jokes aside, I stopped to read it so kudos to the marketing team. Unfortunately I cannot afford a jet.
I liked this story and wanted to archive it, from Derek Sivers.
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A farmer had only one horse. One day, his horse ran away.
All the neighbors came by saying, “I’m so sorry. This is such bad news. You must be so upset.” The man just said, “We’ll see.”
A few days later, his horse came back with twenty wild horses. The man and his son corraled all 21 horses.
All the neighbors came by saying, “Congratulations! This is such good news. You must be so happy!” The man just said, “We’ll see.”
One of the wild horses kicked the man’s only son, breaking both his legs.
All the neighbors came by saying, “I’m so sorry. This is such bad news. You must be so upset.” The man just said, “We’ll see.”
The country went to war, and every able-bodied young man was drafted to fight. The war was terrible and killed every young man, but the farmer’s son was spared, since his broken legs prevented him from being drafted.
All the neighbors came by saying, “Congratulations! This is such good news. You must be so happy!” The man just said, “We’ll see.”
It's really beautiful, takes all day to make.
The red stuff in the blue glass? Pop Rocks!!